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startups & Organisations
 

Painting

"to stay relevant. To lead. To live our culture everyday"
 

What transformative impact could your team have if their drive for connection, curiosity and purpose was fully realised?
How can Coaching & transformation services help you and your organisation?

If you're open to co-creating strategies and solutions that work for you, your team, and your business, I can collaborate with you as a trusted, senior partner. 

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​​Coaching is for you if you're:

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  • Balancing your rate of growth with people and culture

  • Intentional about being purpose led and want to take a strategic approach

  • Building relationships - you've realised this is the secret ingredient to getting trust and cooperation and want to show up with authenticity 

  • Prioritisation - you are intentional about focusing your teams' efforts (and morale) on value creation

  • Scaling fast and need to navigate an organisation with conflicting priorities

 

With two decades of leadership experience in strategic marketing, brand building, and transformation at global companies like Microsoft, Essity, and agencies such as Mindshare and Digitas, I’ve experienced the pressures and complexities that leaders face. Whether you’re scaling, leading through change, or spearheading culture, I bring deep expertise and a bold, creative approach to tackling your unique challenges.

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I also draw on Co-Active and ADDCA coaching frameworks, ensuring our work together is personalised, actionable, and built to inspire. Depending on your scope, I am able to tap into my global network of experienced coaches and specialists to ensure you get the right mix of magic and support. Let’s turn your challenges into growth and unlock transformation.

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bespoke coaching & transformation services

Lead with purpose. Ignite with culture. Excel commercially.

 

At PlayBold Coaching, I offer bespoke transformation services that include coaching, training and facilitation and blended strategic and creative solutions. As an objective and trusted sparring partner, I design to your brief - to strengthen, inspire and address your challenges with commercial impact.

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Leadership & culture
  • Unite teams around purpose, goals, & values: foster trust, alignment and collaboration as the basis of empowerment, curiosity, growth and results.

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  • Culture evolution: Transform your organisation so that every individual feels authentically engaged, valued, and empowered to contribute to a shared mission and united around goals. Enable your team/s to make a meaningful difference to your business, their teams and themselves.

 

  • Brand & storytelling: beyond the hard work, experience and results is your unique narrative - one that resonates, inspires and that you and your team can be known for both internally and externally.​

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Business value
creation
  • Business Value: Ensure projects drive meaningful business value and team morale, develop a plan to profile and share your results and impact.

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  • Measurement: Together, we’ll craft key performance indicators that excite and support your business, stakeholder objectives and critically inspire your team to soar.

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  • Partnerships & Agreements: Establish fair and transparent systems that foster long-term success and collaborative partnership and trust.

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  • Creative & Strategic Collaboration: As your trusted partner, I’ll help ensure your creative briefs and proposals are compelling, actionable, relevant, resonate with your target audience and support your business objectives.

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1:1 or group
Coaching services

You’re not alone in navigating your challenges. I offer bespoke individual or group coaching sessions for you and your team in parallel to any service.

 

Count on me to offer a confidential safe set of senior strategic hands, partnering with you and your team through transformation to unlock bold change.

What is the Startup, organisation coaching method?

01.

Connection call: We start with a conversation to understand your unique business challenges and desired outcomes.

02.

Brief & SOW: Together, we’ll agree and sign off on a bold tailored brief and SOW that excites, inspires and that clearly states business outcomes.

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Bespoke engagement: Your engagement is customised to fit your needs, ensuring a strategic and impactful partnership.

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Integrated coaching (optional): Coaching can be woven into the process to support leadership and personal growth.

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Growth, impact, fun: Expect to grow, be challenged, have fun, and make a lasting impact—both for you and your team.

Coaching is a personalised journey in a safe, confidential and trusted space, using resources and strategies that resonate with you. Together we'll chart a path to your teams' very own 'Bold'.

Ready to explore how coaching and transformation services can support your team and organisation? reach out for a free chat.

Say you were tasked with moving a rock up a hill. You think "well that's going to be hard and take a lot of effort and time and resources" and you start to worry whether you can do it or not. Then you ask Selena for help and she assesses the situation and asks "why don't we spend 1/2 the money, get it done this afternoon, and rent a helicopter?" You want someone on your team like that. I consider myself a change agent and an evangelist for digital transformation, so I was really happy to work with Selena to make a difference for our teams and for our customers. She makes the complicated simple and she is a master at building consensus. She is also very kind and nice. Highly recommended.

Matt Leopold, Business Leader

Peer from Essity

"The world of work is changing, but certainly not as fast as the people who are part of it."
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