

THE PLAY BOLD APPROACH
The Play Bold Approach understands that being bold means something different to everyone. By creating a safe and trusted environment through coaching, we can explore and play with that.
I partner with you to confidently chart a path towards your goals, whether it's spearheading organisational change, pivoting or reinventing yourself in a new career, launching or scaling a purpose driven start up, living authentically and being seen for who you are or setting healthy boundaries in your personal and professional life.

WHAT WOULD HAPPEN IF YOU Volunteered TO Play YOUR BOLD?
ADHD COACHING
Are you a purpose driven leader, business owner or self-starter with ADHD?
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​Specialised online coaching that deepens awareness of your strengths and values, understands your unique brain wiring, fosters self-acceptance and authenticity, and cultivates a more fulfilling life with energy and purpose.
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U.K. Residents, subject to approval, I may be able to work with the Access to Work Program. Please reference your interest in your email.
STARTUPS & ORGANISATIONS
Are you leading a purpose led team, startup or SME?
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Bespoke transformation services that include coaching, blended strategic and creative solutions, training and workshops. Designed to your brief to navigate your most pressing challenges in navigating change, developing purpose led culture and teams and strategic partnerships and growth.
Hi, I'm Selena
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I'm not just a coach, I'm your partner in unlocking your boldest self, empowering you to make the difference you truly want to embrace in your life. I work with professionals, business owners, founders and self-starters who are purpose-led and driven to unlock meaningful change in themselves, their teams, or their organisation.
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I am an ICF certified Executive, Leadership, and Career coach trained in the Co-Active model and further specialised in ADHD coaching with the ADD Coach Academy (ADDCA). I take a strengths based, goal orientated approach, committed to supporting the 'whole person' and helping clients thrive both personally and professionally. To deepen this, I have expanded my ADHD coach training to include parents, kids, and teens, acknowledging that family life may be an integral part of many clients’ overall experience. At the heart of my work are trust, connection, and a dedication to neurodiversity and DEI.
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With a corporate career spanning two decades in leadership roles and strategic marketing at companies like Microsoft, Mindshare, and Essity, I bring a deep understanding of the challenges faced by purpose-led leaders navigating complex and demanding work environments.
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As a British Kiwi who has lived and worked in Australia, The Netherlands, Curaçao, London, U.K., and now Germany, I understand the complexities of adapting to new business cultures, languages, and systems.
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My clients come from all over the world, and I offer coaching primarily online. Whether through one-on-one sessions, group coaching, or workshops, I work with startups and organizations both virtually and in person. Whatever your approach to living boldly and authentically, I'm here to partner with you on your brave journey. Reach out for a free chat, I’d love to hear from you and explore how we can work together.
